The Need for Digital Marketing Strategy 2020

There is always a need for digital marketing strategy for any company which have a website.

Direction-Less:

We can observe that companies without a digital strategy (and many that do) don’t have a clear strategic goal for what they want to achieve online in terms of gaining more traffic or maintaining deeper relationships with existing ones. Suppose we don’t have assumed goals with advanced digital marketing strategy, there is much more chances that you likely don’t put enough resources to reach the goals and you can’t find out through analytics whether you’re achieving those goals.

Finding out your actual potential customer:

The Consumer wants and demand for online services can never be underestimated if you haven’t researched this. Therefore, more importantly, you won’t understand your online marketplace: the dynamics will be different from traditional channels with different types of customer profile and behavior, competitors, propositions, and options for marketing communications. Several important tools are available from the main digital platforms where we can find out the level of customer demand, we recommend doing a Search Gap Analysis using Google Keyword Planner to monitor how you are moving into the intent of searchers to attract them to your site, or see how many people interested in products or services or sector you could reach through Facebook IQ.

Monitor competitor strategy and moves on a regular basis:

If we are not investing many resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch! It is necessary to observe competitor’s moves and strategies on a regular basis to stay alive.

Developing a strong online presence for yourself:

Well defined online presence for your business tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Implementing a strong and competitive online marketing strategy is vital for many companies as the content is what engages your audiences through different channels like search, social, email marketing, and on your blog.

Understanding your niche Audience

We have heard many times that the digital medium is the “most measurable medium ever”. Tools like Google Analytics will let you know the volumes of visits, not the sentiment of visitors, what they think. We can use Feedback forms to identify our negative points and then rectify them. This will increase our efficiency.

You’re “disintegrated”

It is very common for digital marketing activities to be completed in silos whether that’s a specialist digital marketer, sitting in IT, or a separate digital agency. Combining the Digital marketing package is the most effective and flexible way to make it convenient to use. But of course, it’s less effective. There is a belief that digital media work best when integrated with traditional media and response channels. Always develop an advanced digital marketing strategy in advance and once Digital Transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.

Lack of skilled professional & Limited Budget

Limited resources will be allotted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

You’re wasting money and time through duplication

Sometimes if you do have sufficient resource it may be wasted. This is a scenario in many big companies where we can observe that separate parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

You’re not flexible or quick enough to catch up or stay ahead

If we observe top online brands like Amazon, Dell, Google, Tesco, Zappos, they’re all dynamic  – trialing new approaches to gain or keep their online audiences. It is a difficult task to cope up with them.

You’re not optimizing

Companies with a website will have analytics, but many senior managers don’t ensure that their teams make or have the time to review and act on them. As perfect strategy enables you to get the basics right, then you can progress to the continuous improvement of the key aspects like search marketing, site user experience, email, and social media marketing. This will make sure that your digital presence always stays positive.

Conclusion:

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Pattanayak Engineering
https://pattanayakengineering.com/