What Is White Hat SEO?
The word “white hat SEO” refers to SEO techniques that are used in line with the terms and conditions of the major search engines, including Google.White hat technique is quite parallel of Black Hat SEO technique. Normally, white hat SEO refers to any operation that improves your search rankings on a search engine results page (SERP) while continuing the value of your website and staying within the search engines’ terms of service. These techniques stay within the limits specially defined by Google.
Best blueprint of white hat SEO include:
- Offering quality content and services
- Fast site loading times and mobile-friendliness
- Using descriptive, keyword-rich meta tags
- Making your site easy to navigate
Blueprint of black hat SEO, by reference, involves purchasing links or using deceptive cloaking techniques. Any methods and techniques that are considered dangerous for consumers would qualify as black hat. Black hat tactics are extremely risky and, as Google Algorithms progress, less likely to work.
Why Are White Hat SEO Techniques Important?
Ignoring White Hat SEO techniques can result your site to get banned from Google and other search engines.
As the most used and favorite search engine, Google is surfed by billions of people per day, and each visit presents the potential for your site to be discovered by a new user.
Google is undoubtedly most powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Examine all the work that goes into your website and then think about what it would be like to be banned from the internet’s most commonly used search engine. Worse is yet to come, once you got banned from Google, there is no guarantee that they will ever re-list you. Long term penalty from Google would have adverse consequences on your website.
Why risk it? Check out a complete list of Google-approved SEO techniques at Webmaster Guidelines. Webmaster sites are the best place to learn Google white hat SEO techniques.
Should You Implement White Hat SEO Methods?
Without any doubt, yes! Conducting White Hat SEO technique is the best way to create an ethical, reliable, successful websites, and business.
We have listed out few steps that you should follow to make sure your SEO methods are strictly white hat and reliable to the core.
Offer Quality Content and Services
Try to prepare high-quality content that meets your user’s needs and helps them solve their problems. Use webmaster research tools to find the most relevant keywords that your site content should be optimized for.
Try to focus on using those keywords in that content, such as how-to articles and videos that match the intent of the keyword and your end user.
Use Descriptive, Keyword-Rich Meta Tags
Use best practices when creating Meta descriptions for each page on your website to help search engines and users discover your content.
Make Your Site Easy to Navigate
Be mindful when organizing your site’s Information Architecture. Sites that are easy for users to get around tend to perform better in organic search results too.
Conclusion:
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