What is SEO?

Search Engine Optimization (SEO) is the activity of increasing the traffic towards your website for free. To make it across in a better way, I will say it is the best way of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO helps improving the chances for companies to grow and flourish. This is because organic traffic is more reliable and is delivered without spending much. No worry On-Page SEO is very vital but, if you don’t work on Off-Page SEO simultaneously, you will not be able to meet your desired target.

Different SEO Techniques

Generally persons get complicated between the types and the techniques of SEO. This techniques include Black hat SEO, White hat SEO, and Gray hat SEO. Now, the techniques include

• On-Page SEO
• Off-Page SEO

On-Page SEO

On-Page SEO is the process of develop companies web pages to rank higher on the SERPs and get more relevant traffic from the search engines. As the title suggests, it optimizes the content that is present on the page.

Now, what do you think is the content present on a page? It is nothing but the Title Tags, Meta Tags, Keyword Density, and URL and so on. This process is nothing but the plans that you follow to increase more traffic by having content on the page. Someone can have a doubt what is so special about working on the content present on the page? Well, there is.

As long as you focus on giving more attention to the content and the way it is presented to the viewer, you’re in safe hands.

 

Off-Page SEO

Off-Page SEO deals with the actions that are performed outside your website to improve your ranking on the SERPs. A recent study also states that Off-Page SEO makes up to 75% of a good Digital methodology.

It has everything to do with your social presence, link building and many more that don’t really have to be present on the page. Putting it layman terms, I’d say, Off-Page SEO simply tells Google or Search Engines about what the audience think about your website.

Also, I often come across people who say Off-Page optimization is just link building. But, there’s definitely more wings to it. It has strategic control over the ways of making you famous on the internet.

Very widely used Off-Page’s elements are:

Backlinks
Follow and Non-follow
Anchor text
Link Juice
Relevancy